Stay Safe. Play Safe.
In May 2020, RGC launched “Stay Safe. Play Safe” a prevention education campaign to support the 54% of Ontarians who reported gambling online at home, during the COVID-19 pandemic. With land-based gambling venues closed in Ontario, we wanted to ensure those gambling online had the information and support they needed to minimize the potential risks that can be associated with online play.
A series of ads ran across social media channels to deliver information on how to play safe online. These messages provided information on low risk gambling strategies as well as how to identify the signs of a problem:
- Take Precautions
- Protect Yourself
- Know the Signs
The campaign was launched across Facebook, Instagram and Demand-Side Platforms from May 11 – 31 2020.
All media directed to resource and information pages on responsiblegambling.org for additional information and support to stay safe.