RGC Staff Directory

Meet The Responsible Gambling Council staff who work across multiple departments, including RG Check, RG Plus, The Centre for the Advancement of Best Practices (CABP) and more.

Under the management of the CEO, RGC is organized into four departments:

  • Research and Development, including The RGC Centre for the Advancement of Best Practices and RG Plus
  • Standards and Accreditation, including RG Check
  • PlaySmart Centre
  • Operations, including Awareness Program Delivery, Finance and Administration

Shelley M. White, MA

Chief Executive Officer

Shelley White is one of Canada’s foremost visionary leaders, and has dedicated her life and career to empowering organizations that create better futures for thousands of people in their communities. In 2017, she became the new CEO of the Responsible Gambling Council (RGC).

Over the last 30 years, Shelley has also held a variety of executive positions also in the non-profit sector for the country’s most recognized and trusted national institutions, including United Way, Kidney Foundation of Canada and the YMCA.

Earning a reputation as a champion of social change, Shelley has received United Way Worldwide’s Common Good Award, the Queen’s Jubilee Award for outstanding achievement in voluntary service, Ontario’s Leading Women Building Communities Award, The Toronto Region Immigrant Employment Council (TRIEC) Champion Award, Volunteer MBC’s 2017 Bonnie Yagar Award for Community Engagement Leadership, and has been named one of Mississauga’s Top 10 Most Influential Leaders.

Arlene Youkanna
Executive Assistant
arleney@rgco.org
416-490-2063

RG Check (RG ✓): Standards and Accreditation, RG Plus Inc. (RG+) and Centre for the Advancement of Best Practices

 

Tracy Parker

Director, Standards and Accreditation

Interim Director and Managing Director of CABP and RG+

Tracy Parker is a corporate social responsibility professional specializing in the design, implementation, communication and evaluation of corporate social responsibility (CSR) programs including strategic development, stakeholder engagement and reporting and communications. Her career has focused on how businesses take responsibility and manages the social and environmental impacts they create.

Tracy’s most recent role was as Senior Manager, Policy & Social Responsibility at Ontario Lottery and Gaming (OLG), where she developed and executed strategy related to culture building, player education and responsible gambling policy.

  • Staff

    RG Check (RG ✓): Standards and Accreditation

     

    Bob Michniak

    Associate Director, RG Check

     

    Cameron Penny

    Senior Program Analyst

     

    Amy Yu

    Senior Program Analyst

     

    Allie Cantelo

    Program Analyst

     

    Ashley Ledin

    Program Analyst

     

    Cara Swalwell

    Program Analyst

     

    Tyler Zheng

    Program Analyst

     


    RG Plus Inc. (RG+) and Centre for the Advancement of Best Practices

     

    Sherene Fernando, M.Sc.

    Associate Director, RG Plus Inc.

     

    Jessica Soubas

    Manager, Operations and Development, RG Plus Inc.

     

    Melissa Salmon, Ph.D.

    Senior Researcher

     

    Heather Best

    Programs Assistant

     

    Candice Muir, Ph.D.

    Researcher

     

    Erin Near

    Research Analyst

     

    Shaibal Chowdhury, CE

    Research and Evaluation Analyst

Marketing and Communications/Prevention Programs

 

Elaine McDougall

Director of Marketing and Communications

Elaine McDougall joined RGC in November 2017 and is responsible for all of RGC’s marketing and communications activities.

Elaine is a marketing and advertising professional with twenty years of experience working in both advertising and non-profit sectors. With a focus and passion for delivering results, Elaine has spent the last 15 years of her career specializing in the gambling industry.

  • Staff

    Melissa (Mel) Book

    Manager, Marketing & Communications

     

    Heather Ly

    Manager, PR & Communications

     

    Prevention Programs

     

    Mary Davis

    Senior Project Manager

     

    Melissa Toney 

    Associate Director, Prevention Programs

     

    Lisa Couperus

    Associate Director, Special Projects and Programs

PlaySmart Centres

Lorelle Muller Lumsden

Director, PlaySmart Centres

Lorelle has been a member of the RGC team since 2005.  She has a B.Ed. in Adult Education from Brock University and a M.A. from Central Michigan University. Starting as a Service Coordinator at Fallsview Casino Resort, Lorelle has brought her expertise and passion for helping others to her role as Director, PlaySmart Centres. In that role, Lorelle develops and implements a suite of training modules to enhance PlaySmart Centre employee knowledge and expertise, as well as augmented player education content.

  • Staff

    Trevor Meraw
    Program Manager, PlaySmart Centre

     

    Shassha Austin
    Training and Development Manager, PlaySmart Centre

     

    PlaySmart Centre South West Region

    Rheem McLennan

    PlaySmart Centre Manager

    All Star Gaming, Windsor; Breakaway Gaming Centre, Windsor; Caesars Windsor; Cascades Casino Chatham; Starlight Casino Point Edward; Chances Gaming Lounge, Leamington; Gateway Casinos Clinton; Gateway Casinos Sarnia; Jackpot City Gaming Entertainment, Sarnia; Jackpot City Gaming Entertainment, St Thomas; Paradise Gaming Centre, Windsor; Power Play Bingo, Tecumseh; Riverview Gaming Centre, Chatham; Gateway Casinos London

     

    PlaySmart Centre East Region

    Consuelo Kuettner-Sandoval

    PlaySmart Centre Manager

    Bingoland Gaming, Nepean; Casino Ajax; Delta Bingo & Gaming, Hawkesbury; Delta Bingo & Gaming, Pembroke; Community Spirit Gaming Centre, Kingston; Delta Bingo and Gaming, Peterborough; Delta Bingo and Gaming, Pickering; Great Blue Heron Casino; Capital Gaming & Entertainment Centre (Overbrook Bingo), Ottawa; Rideau Carleton Casino; Shorelines Casino Belleville; Shorelines Casino Peterborough; Shorelines Casino Thousand Islands; Shorelines Slots at Kawartha Downs; PLAY! Gaming & Entertainment, Kingston

     

    PlaySmart Centre South East Region

    Joanna Stubbs

    PlaySmart Centre Manager

    Cambridge Bingo Centre; Elements Casino Brantford; Casino Niagara; Delta Bingo and Gaming, Niagara Falls; Delta Bingo and Gaming, St. Catharines; Delta Bingo and Gaming, Fort Erie; Fallsview Casino Resort; Elements Casino Flamboro; Golden Nugget Gaming Centre, Fort Erie; Main Street Gaming Centre, Welland; Gateway Casinos Woodstock

     

    PlaySmart Centre Central North Region

    Daryl Barnett

    PlaySmart Centre Manager

    Delta Bingo & Gaming, Penetanguishene; Delta Bingo & Gaming, Sudbury; Delta Bingo & Gaming, Val Caron ; Casino Rama ; Gateway Casinos Thunder Bay; Delta Boardwalk Bingo and Gaming, Barrie; Gateway Casinos Innisfil; Gateway Casinos Hanover; Gateway Casinos Sudbury; Superior Shores Gaming Centre, Thunder Bay; Timmins Gaming Centre

     

    PlaySmart Centre Central Region

    Karen Williams

    PlaySmart Centre Manager

    Bingo World, Newmarket; Bingo World, Richmond; Gateway Casinos Sault Ste Marie; Delta Bingo and Gaming, Brampton; Delta Bingo & Gaming, Downsview; Delta Bingo and Gaming, Oakville; Delta Bingo and Gaming, St. Clair, Toronto; Dolphin Bingo, Toronto; Elements Casino Grand River; Elements Casino Mohawk; Rama Gaming House, Mississauga; Rama Gaming House, Scarborough; Casino Woodbine

Finance and Administration

 

Les Horenfeldt, BCOMM, CPA

Chief Financial Officer

Les Horenfeldt is a focused and goal-driven executive with over 20 years of experience in the private, public and non-profit sectors. Throughout his career, Les has been actively involved in financial, sales, production, distribution and operational initiatives within Canada and abroad. Les has managed corporate expansions and restructurings, implemented numerous change management protocols, project managed digital transformations and worked with many forms of corporate governance.

Most recently he held the role of Chief Financial Officer & Senior Vice-President at UJA Federation of Greater Toronto. During his 12-year tenure, he was involved in the implementation of numerous software platforms, managed extensive budgets, executed short-term and long-term financial initiatives, established cross-departmental synergies and strengthened internal controls extensively.

  • Staff

    Rohini Gunaratnam

    Controller

     

    Sarah Gardiner

    Payroll Manager / Accounts Payable

     

    Yong Shi

    Accounting Coordinator

     

    Administration

    Robin Wilner, CHRP, CHRL

    Director, People and Culture

     

    Jessica Franzini, CHRP

    HR Specialist, People & Culture

     

    Peter Panasiuk

    System Administrator

     

     

     

     

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